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‘Breaking Bad’ star Bryan Cranston appears in ad campaign against littering in New Mexico
  • The 15- and 30-second ad spots were unveiled Thursday at an art-house movie theater in Santa Fe’s urban rail yard district. Local officials hope actor Bryan Cranston‘s brief reprise of the character Walter White will draw new awareness to the impacts of everyday litter and illegal dumping of trash, tires and appliances
  • The ad is titled “Breaking Bad habits,” and it depicts White rolling a steel drum into the remote New Mexico desert before using it to collect and dispose of litter by hand
  • New Mexico Gov. Michelle Lujan Grisham believes the mythical methamphetamine kingpin from “Breaking Bad” will get people’s attention and help draw attention to serious concerns surrounding litter and pollution in a state that relies economically on outdoor tourism and filmmaking
  • The marketing campaign taps into $3 million in state funding and will involve billboard ads
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