Litter Prevention Program
Phone: (416) 321-0633
  • Home
    • 2014 Annual Report
    • This Week in 'Litterland' >
      • Current Edition
      • Past Issues by Date
    • Guide
  • Media
    • Sheila's Shlog >
      • Dear Diary
    • About >
      • Press Release
      • Program Brochure >
        • Program Details
      • What People Say >
        • Visitor Feedback
  • Get Involved
    • Partnerships
    • Help Us >
      • Our Friends
    • Heroes
  • News Reel
    • Feb 2023
    • Jan 2023 >
      • Dec 2022
      • Nov 2022 >
        • Oct 2022
        • Sep 2022 >
          • Aug 2022
          • Jul 2022
          • Jun 2022
          • May 2022
          • Apr 2022 >
            • Mar 2022
            • Feb 2022
            • Jan 2022
            • Dec. 2021
            • Nov. 2021 >
              • Oct. 2021
              • Sep. 2021
              • Aug. 2021
              • Jul. 2021
              • Jun. 2021
              • May 2021
              • Apr. 2021 >
                • Mar. 2021
                • Feb. 2021
                • Jan. 2021
                • Dec. 2020 >
                  • Nov. 2020
                  • Oct. 2020
                  • Sep. 2020
                  • Aug. 2020
                  • Jul. 2020
                  • Jun. 2020 >
                    • May 2020
                    • Apr. 2020
                    • Mar. 2020
                    • Feb. 2020
                    • Jan. 2020 >
                      • Dec. 2019
                      • Nov. 2019
                      • Oct. 2019
                      • Sep. 2019
                      • Aug. 2019
                      • Jul. 2019
                      • Jun. 2019
                      • May 2019
                      • Apr. 2019
                      • Mar. 2019 >
                        • Feb. 2019
                        • Jan. 2019
                        • Dec. 2018
                        • Nov. 2018
                        • Oct. 2018
                        • Sep. 2018 >
                          • Aug. 2018
                          • Jul. 2018
                          • Jun. 2018
                          • May 2018
                          • Apr. 2018
                          • Mar. 2018
                          • Feb. 2018
                          • Jan. 2018
  • Photo Gallery
    • Video
    • Library
    • Butts and More Butts
    • Clean Up Days
    • Coffee Cups
    • Litter Photos
    • Poster
  • Prevent Litter
    • You Vote
    • Opinion Poll
    • Causes
    • Solutions
    • Benefits
    • Tips >
      • For Business
    • Tobacco litter >
      • Fact Sheet
      • Letter to Imperial Tobacco
    • Resources >
      • Marine Litter
      • Plastics
    • Why Prevent Litter?
    • Toronto
  • Contact
    • Corporate Brochures
    • WORDS Media & Communications Inc.

Ten Ways To Fight Climate Change

1/21/2015

1 Comment

 
Carbon emissions, villains of the world’s unfolding climate change drama, need curbing.  What are you willing to do to aid the effort?

Most people want to kick the problem upstairs, have the corporations and governments make big moves to scale back the ozone-eating agents that scientists say threaten the planet’s survival.

What if the answer to climate change rested more on the backs of each individual?  No more fobbing off to the untouchables - the legislators and corporations. 

Here are ten ways to fight climate change.  But how far is one willing to go in the real world of consumers and their passions?

1. Don’t use a drive-thru for banking, fast food or coffee.
2. Chuck the car (or use it way less).
3. Say ‘good-bye’ to the two-stroke engine.
4. Keep your home air conditioning off unless heat is truly stifling.
5. Don’t idle your parked car to keep it cool for a passenger while you do errands.
6. Offset your airline flights by paying a carbon surcharge.
7. Turn lights off when you leave the room. 
8. Write a letter to a polluter or the editor of a newspaper.
9. Stop littering or never litter so that all waste materials are recaptured for responsible recycling, negating the need for using as many virgin resources in manufacturing.
10. Don’t sleep with the television on.

Every individual possesses the power to show a true willingness to fight climate change.  Beyond the marches, protests, high-level discourse and efforts to hold large corporations and our governments to account, simple day-to-day actions taken by each of us compound to make the most profound difference.  
1 Comment

Be my Toronto Star detective

1/15/2015

1 Comment

 
Help me figure out why the Toronto Star won’t run my Op-Ed. 

The paper agreed to consider my 725 words, which I delivered on September 8, 2014. Then silence. No response to my follow-up by email and phone. No ‘yes’,  no ‘no’, no ’maybe’.  No feedback, only cold silence. 

I wish I knew how to interpret The Star’s failure to respond.   If I ever get a reply from the Op-Ed editor I will be able to shed light on The Star’s reason for ignoring this column.  The paper’s silence leaves me to speculate forever. You be the Editor.  Here is my submission:

***

Littering is the neglected orphan of social ills, the unbridled hellion spinning out of control, suffering from abject lack of attention.  It’s time Ontario took custody of the litter issue and treated it as a crime, not an inconvenience.  This province last looked at littering in 1977 when then-premier Bill Davis initiated the Litter Control Commission.   

Eyes don’t lie: a litter review is overdue.  Unfortunately, Premier Kathleen Wynne, environment ministers, stewardship agencies, even Ontario’s Environmental Commissioner have said it’s not their job.  They slough off the matter to municipalities.

According to laws governing Ontario recycling, litter is not “end-of-life waste” whose disposal is funded from the Blue Box.  Brand-makers are obligated to pay only for waste that lands in a bin.  People who litter and don’t recycle are a burden on taxpayers.  They also miss the opportunity to turn captured waste into cash.  Even cigarette butts can be recycled for money these days.

While the rest of the world – from the British Parliament to the EU, America to Zimbabwe – tackles litter as a serious offense, Ontario rolls over and plays dead, deaf and dumb.

An estimated 250,000 visitors will be coming to Ontario in July for the Toronto 2015 PanAm Games.  Statistically one-third of them will litter while they are here. Who will pick up the tab for that? How can we prevent the littering in the first place?

This province could borrow from the playbook of Scotland, recent host of the Commonwealth Summer Games in Glasgow.  Woven into Scotland’s bid was a pledge to create a litter-free nation as part of the Games legacy.  Environment cabinet secretary Richard Lochhead’s announcement in November 2012 led to an outcropping of initiatives that went beyond local clean-ups to include conferences, strategy papers, corporate involvement, permanent infrastructure such as Zero Waste Scotland and financial support for litter prevention, local education and the enforcement of littering laws. 

An anti-social behaviour and a sign of low self-esteem, littering is a scourge with multi-faceted downsides. Criminologist Nic Groombridge, senior lecturer at London’s St. Mary’s University College, specializes in “green crimes”.  He calls littering a “gateway crime”, the entry level to a hierarchy of unlawful behaviours, such as vandalism, graffiti, spitting, urinating or defecating in public, failing to clean up after one’s dog. 

The presence of litter kills wildlife, reduces property values, affects tourism, clogs drains in times of heavy rains and floods, attracts rats and marauding seagulls, signals neglect and breeds crime.  

Not littering is the easiest single action a person can take for the greatest good of a community and the environment. 

In an attitudes survey released Sept. 3, British Columbians (94%) and Albertans (92%) told polling firm Insights West that littering upset them most out of a list of 14 illegal behaviours such as dog fouling and marijuana smoking.

Ontario’s unhelpful silence and inaction conveys a tacit acceptance of littering, which in Toronto supposedly carries a $365 fine.

Manitoba has markedly reduced litter by letting the Canadian beverage industry fund away-from-home recycling bins across the province.  

This month London, England and the non-profit Keep Britain Tidy unrolled eye-arresting, giant cigarette butt props for a promotional campaign telling smokers that flicking is littering and draws an on-the-spot fine or court implications.  Australia just wrapped up its annual Keep Australia Beautiful Week and launched “Butt It and Bin It”.  Florida inaugurated the multi-million-dollar “Drive It Home” Roadside Litter Education Program this year using billboards, PSAs and sports celebrities to promote it.

Irish Businesses Against Litter (IBAL) never lets up on its quest for clean.  A longstanding Gum Litter Task Force, a hybrid of government, business, community partners and the chewing gum industry works at stopping insidious gum litter.  IBAL sponsors a National Litter Index annually. Towns and cities in Ireland compete all year to see who can be the tidiest.  (Ditto, Australia.) 

Measurable reductions are being achieved where litter reduction strategies exist, not just clean-up and well-maintained bins, but education, awareness and consequences.  Ironically, Canadian cities beg Keep America Beautiful for funding help.

Research shows that talking concertedly about littering helps to propel the necessary structural and cultural shifts.  Eighty-eight per cent of litterers will take corrective action if someone talks to them about it. 

The Ontario government and most corporations avoid the litter conversation and do a poor job of standard setting. They should take a kick at that can.           - Sheila White
1 Comment

    Author

    Creative communications consultant Sheila White is founder of the Litter Prevention Program, and prior worked as a communications ace and PR strategist for some of Ontario's top political names.

    Archives

    September 2021
    May 2021
    July 2020
    January 2020
    June 2019
    May 2019
    April 2019
    October 2017
    March 2016
    January 2016
    November 2015
    June 2015
    April 2015
    January 2015
    December 2014
    September 2014
    August 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    June 2013
    May 2013
    April 2013
    March 2013
    February 2013
    January 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012

    Categories

    All
    Advertising
    Art
    Canada Post
    Education
    Entertainment
    Environment
    Litter
    Litter Prevention
    Psychology
    Recycling
    Religion
    Rob Ford
    Tobacco Litter
    Toronto
    Waste Management

    RSS Feed