In this vein, I was pleased to receive on the day before Christmas a letter from Martin Von Wuthenau, corporate relations manager, on behalf of the CEO of Rothmans, Benson & Hedges Inc. I wrote to Louis Camilleri, Chairman and Chief Executive Officer of parent company Philip Morris International, on November 8. This is the first response from the major tobacco concerns I attempted to contact. One noteworthy aspect of this letter is that the PMI head office in Switzerland was quicker to reply than our homegrown entity, Imperial Tobacco, in Montreal, Canada.
I learned from Rothman’s that three countries carry a disposal message on their cigarette packaging: Mexico, Sweden and Italy. This is a measure we’ve advocated (see Prevent Litter/ Tobacco). I am glad to know the door is open now for other countries to follow suit. They shouldn’t squander the opportunity to provide smokers with disposal instructions. Every reminder helps. If it didn’t, we wouldn’t have a diseased lung decorating cigarette boxes. I’ll keep you posted on the outcome of my meeting with RB&H in the New Year.
One of the concepts we’re promoting for 2013 is the Litter Not Pledge. Happy New Year.
Copy, paste, print and sign the pledge. There! Your New Year’s resolution is done. Now ask others to sign it. Don’t worry about those who won’t. They are the ones to whom we can direct more information and education first. The simple act of signing the Litter Not Pledge reinforces an important message.
Litter Not Pledge
I _____________________ pledge not to litter. It’s that simple. I will take ownership of waste materials that end up in my hands. I will make sure that every item comes to the end of its life by placing it in the proper bin, receptacle, container or ashtray, or in a litterbag that I take home with me to dispose of correctly.
I pledge to not let litter linger on my property, lawn or boulevard. I will remove litter from my private property right away because I understand that leaving it there will attract more littering.
I pledge to talk about litter and littering in conversations so that people know that I’m for a clean and green city and that I expect them to take this same simple pledge for making our community the greenest it can be and Number One in litter prevention.