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Control Canada Post litter, postmark of the future

12/17/2013

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We’re licked, Canada, and I’m ticked. 

Canada Post’s shocker decision to stamp itself out of door-to-door mail delivery within five years seems, as they say, ‘signed, sealed and delivered’ with last week's official announcement.

In future “customers” will trek to the nearest wall of outdoor urban mailboxes to collect their mail.  Unfortunately this is also where some residents sort their correspondence by dropping that which they don’t want on the ground.

Litter becomes the residual issue of Canada Post’s cringing move to be the first G7 nation to stop delivering mail to our doors.

The crown corporation without a doubt will be adding to our national litter problem. But who controls Canada Post? 

It’s time for a bright light to emerge with a way to regulate the Canadian postal corporation’s littered junk mail as the transition is made to replace postal walks with an ugly box.

Canada Post ought to install a blue bin for fine paper at every urban mailbox location and contribute to the collection and cleanup costs.  Municipalities ought to be thinking about the mechanism for enforcing this requirement.  In new housing developments where developers pay for the mailbox installations they should also pay for bins and recycling of waste mail.

I find Canada Post management to be one of the least responsive of any public corporation I have encountered over years of litter research. 

Left to its own devices it will surely walk away from its litter problems just as it is bolting from home mail delivery.  Incredibly, Canada Post Corporation and its federal helpmates have found yet another way to stick it to the public.
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    Author

    Creative communications consultant Sheila White is founder of the Litter Prevention Program, and prior worked as a communications ace and PR strategist for some of Ontario's top political names.

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