Hi there. I never thought I'd be in the litter prevention business. But wow! What a market! Littering is so prevalent you could say it's a growth industry, regrettably. An entirely human made and driven problem, littering can also be solved by humans. And so easily. How easy is it to not throw something on the ground or out a car window? And whatever gave people the idea that littering is okay or even tolerable? One must never litter: That's the core message of the Litter Prevention Program. We teach people what to do with their stuff so that it never lands on the ground in the first place. Think of the money saved if nobody littered. No litter - no clean up, a job that costs cities like Toronto tens of millions of dollars a year. If litter found its way to the right container for recycling, disposal or organic composting every time, imagine the beauty of an absolutely unspoiled natural environment free of littered products. The natural world deserves our support. Litter can kill animals, birds and marine life. It looks awful. Just as flowers and trees represent beautification, litter represents "uglification" wherever it lands. People who litter probably never think about it. The job of the Litter Prevention Program is to make sure that they do! Littering is a bad habit that's easy to break.
Creative communications consultant Sheila White is founder of the Litter Prevention Program, and prior worked as a communications ace and PR strategist for some of Ontario's top political names.