Imagine $30 million a year going into a litter prevention campaign in Ontario.  Pie in the sky? Not if Canada’s beverage industry has anything to say about it. And it turns out industry has quite a lot to say, committing to seize more of its product packaging out of the hands of litterbugs and the jaws of landfill sites. The Canadian Beverage Container Recycling Association (CBCRA) is out to reclaim its used drink cans, bottles and boxes and is ready to put up to 30 million bucks annually into promoting avid recycling away from home.

The people of Ontario are being challenged to accept that they need to do a much better job of placing beverage containers in bins where they can be recaptured, resold and reused.  It’s the perfect circle. The only knot in the flow is the human reluctance to consider alternatives to littering when faced with the inconvenience of having to hold on to an empty container for more than a few moments.  So the beverage industry wants to pay to put bins everywhere and build a whole new wave of green businesses in the process.  It might cost a penny or so more at the register for your beverage of choice. In Manitoba the container recycling fee (CRF) is two cents.

Promotion and education figure prominently in the plan being advanced by CBCRA at Waste Diversion Ontario, the agency responsible for approving industry plans for waste management stewardship and sustainability.  If you missed the first WDO webinar from CBCRA, it will be repeated on Nov 7 from 1:30 to 3:30.  www.vvctv.ca/wdo/20131107/  Password: wdo1

Well worth it to tune in for a good two-way exchange on a plan that will send your beverage containers into the recycling stream instead of having them languish on the ground, beach or road looking ugly.   

CBCRA has stepped forward with a bold vision for diverting 75 per cent of its containers from landfill five years in.  Let your imagination fly once again to the possibility of three-quarter fewer beverage bottles being lifted from litter’s potentially endless stream.

Generally, people commenting via the Oct 28 webinar, www.vvctv.ca/wdo/20131028/ had questions about holding industry to its promise, accountability, the calculation and management of the CRF, contamination (i.e. human error), impact on municipalities and the residential blue box program, and, of course, I raised litter.

On all these categories – plus, plus, plus marks for industry.  The hints of criticism I heard from webinar comment quarters yesterday were muted to say the least.

CBCRA has the right idea and has my unqualified support. Does it have yours?

Manitoba’s already doing it. Help bring Recycle Everywhere to Ontario. Contact [email protected] to voice support. Or phone Mary Cummins at at [email protected], or 416-226-5113, ext. 232

We first featured Susan Coolen in Litterland #14.  A former resident of Montreal and her native Nova Scotia, Susan came to Kitchener and landed the coveted artist-in-residence position, an annual program that Kitchener was the first in Canada to establish.

(Pictured left, Susan shows us her collection in Kitchener, Ontario.)
 


You have the rest of October to see Susan Coolen’s eye-opening LITTER-ARTI exhibit in Kitchener, Ontario. 

Tucked away in an alcove on the ground floor of the King Street city hall edifice, across from the revenue department, a trove of trash turned treasures awaits.

Coolen is a scavenger artist, who not only creates works of art from litter, but  painstakingly sorts and catalogues all that she collects, identifying 50 different categories of litter for all to see.

Wall murals, chewing gum collages, sculpture, portfolios of photography and documentation of one artist’s fascinating voyage along life’s littered trail exposes all manner of tossed trash, abundant ear plugs being one of her most surprising finds.

Outside the gallery space, tree protection fences in the city’s amiable centre town bear the markings of Coolen’s creation.  Hubcaps, lighters, plastic utensils and PET bottles are transformed with nothing more than Coolen’s hand, some lights, glue and store-bought twist ties.   The art is not vandalized, although passersby frequently will help themselves to a lighter if it works, and Coolen fills in the gaps with replacements from her collection of found lighters on the day of my visit.

Trash to art projects have been launched to draw attention to littering, but I had to confess to Susan I have mixed feelings about them. Yes, I’m all for the reclamation, the re-use, the “nothing is wasted” framework that is the foundation for this art. 

But is it possible that trash art gives the common litterer another excuse to throw garbage on the ground?  This time the excuse would be “I’m doing something useful by providing art materials for trash artists.”

Susan laughs when I pose the question.

“The odd person would have that mindset but they would likely drop that litter anyway,” she said.

The whole point of her yearlong project has been to raise awareness and create an attitude shift, she explains.

“Everyone has been educated about litter,“ she says.

Our little stroll downtown convinces me that LITTER-ARTI has made a difference. The downtown is clean, not perfect but, Susan tells me, cleaner than before. Her funky sidewalk art pieces aren’t falling prey to vandals.  In Toronto they can’t even install ashtrays on the main street without half of them needing repair within the first three months. 

Coolen’s exhibit has fostered media buzz and civic pride while elevating litter up off the sidewalk and into the gallery of the Berlin Tower artspace. 

“People do what they can get away with and if they know someone is watching and making note of it and don’t approve of it I think they are less likely to do it.”

Before her tenure ends, the artist wants to challenge local high school students to a snowball effect project of tidiness to clean their littered parking lot and “redeem themselves as a group.” 

She will capture it all on film and in art and who knows, make them stars?  At the very least ward them away from littering in their teens when the behaviour can suddenly take hold.

I trust the subject of litter in Susan Coolen’s hands. This project would work well in any city.

For more information:  www.kitchener.ca/berlintowerartspace