We give you an insider's preview of the edgy (and possibly controversial) print advertising campaign from the City of Toronto. Running until late-September, on exterior bus panels, in transit shelters, in subway newspapers and online, these images will trumpet the theme, "Littering says a lot about you." This is the first Toronto campaign to target litterers directly.
A litterpreventionprogram.com exclusive! We give you an insider's preview of the edgy (and possibly controversial) print advertising campaign from the City of Toronto. Running until late-September, on exterior bus panels, in transit shelters, in subway newspapers and online, these images will trumpet the theme, "Littering says a lot about you." This is the first Toronto campaign to target litterers directly.
0 Comments
Would you give up your drive-thru cup of coffee to avoid another ice storm or flood? Mayor Hazel McCallion is right on the bean with her suggestion that car idling bylaws start being enforced at drive-thru restaurant lanes.
In her parting year, the 93-year-old mayor of Mississauga, Ontario wanted to stir things up and have folks wake up and smell the coffee. If you must order from your driver’s seat, do it in three minutes, or turn off the ignition while you wait beyond the legal limit for idling. All this mass run-on at drive-throughs, not to mention at banks and driving schools, is a bad olive in the atmospheric cocktail. Our fumes fuel climate change, simple as that. We contribute more than enough exhaust in traffic jams and general travel. Why can’t people change in even a small way and give the drive-through a bypass? Some people exit their car but leave it running for extended periods on a smog day so a passenger can have air conditioning - I’ve seen that happen in my bank parking lot. Hazel has hit on an important issue. Canada could ban drive-throughs outright and I would be happy. Unfortunately politicians come up against the wall of behavioral intransigence - a public unwilling to change its behavior, a public that believes the drive-through culture is normal and cherishes it like a human right. Never mind that there’s an obesity epidemic. A walk to the counter, we could all use the exercise. The US report this week painted climate change as a clear and present danger. We are beings who would choke out our oxygen and propel climate disasters all for a hot coffee in a non-recyclable cup. Clean air and climate stability, or a double-double to go? I think the choice is clear. Hazel was right to zero in on bourgeois idling. She hinted at dishing out a $150 fine to idling drivers at drive-through line-ups. Too bad she was only joking. Now, idling drivers, regarding those littered coffee cups and take-out bags . . . A letter to the editor of a community newspaper from Litter Prevention Program founder, Sheila White: Your editorial (April 24) about cleanups missed an opportunity to educate people about littering. As so often happens Earth Day’s focus is on the marvelous volunteers who tidy other people’s messes. I was pleased to see a letter on litter in The Scarborough Mirror recently, but was disappointed that your editorial and your paper in general do not give the litter problem its due. Cleanups are like food banks. With each, we need to solve the core problem to eliminate their necessity.
We generally see very little emphasis on changing the behaviour of littering, an act, which, besides being against the law, is anti-social and disrespectful to the environment we all share. Littering is a costly and vile act that I don’t want to see society tolerate. Most people do not litter. For many it is a pet peeve. Fifty-five per cent of all littering is deliberate. The remainder is a result of poor housekeeping and carelessness – people who pack their bins to overflowing and are sloppy with their recycling procedures, truckers who don’t secure their cargo, newspaper and flyer delivery people who hurl instead of tuck or wrap, companies and property owners that fail to keep their frontages clean. There is much to discuss when it comes to litter and littering, how it harms wildlife, lowers property values, turns off tourism, ratchets down quality of life, breeds crime, drains tax dollars, leaves the environment poorer. Scarborough is home to the internationally recognized website www.litterpreventionprogram.com and a fun and effective educational program dedicated to reducing the overall rate of littering. You have to talk conversationally about litter and speak to litterers to have a hope of improvement. Our free weekly newsletter, This Week In “Litterland”, gives people something to talk about. I would like people to know about and use these resources. This letter went out to Ontario's environment minister today. |
AuthorCreative communications consultant Sheila White is founder of the Litter Prevention Program, and prior worked as a communications ace and PR strategist for some of Ontario's top political names. Archives
June 2024
Categories
All
|