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What's with all the litter?

7/26/2012

1 Comment

 
Picture
The other day at my bank someone left a half-fill cup of coffee in a takeout cup on the ledge outside.  A few days ago at the supermarket, I was two freshly spewed pieces of chewing gum coagulating on the pavement.  It's rare to see it so fresh.  Usually it has mutated into a black tar circle that never goes away. Or it winds up on your shoe.  

Not a day goes by that I don't notice litter.  So I started this website and a program to teach people not to litter.  My goal for litterpreventionprogram.com is for it to be the "go to" site for information on littering around the world.  Litter problems and solutions, contests, innovations, campaigns, crackdowns, videos, photos, the continued tracking of this worldwide conundrum, the site is a ready-made resource for students, teachers, researchers and the public as well as a diary of this wasteful, trash-filled era.. 

The problem of littering has confounded human beings since the dawn of packaged goods.
How fortunate was I to stumble on a method that actually changes littering behaviors and attitudes!  It stands to reason that music and engagement are involved, as these elements are known to be effective motivators.  

Research shows that people who litter will only walk twelve steps with stuff in their hand before they litter it.  That's not only lazy, it's crazy! It's sad but true that in this age of over-packaging, some people seem addicted to throwing waste out the car window and leaving refuse behind. 

The Litter Prevention Program replaces bad habits with good habits and make people proud to be litter captains in their home, school, community and workplace.  Ahhhh - to feel good again.  Studies say that people who litter feel bad, that is, litterers have low self-esteem, which manifests itself in this particular anti-social behavior.  It's hard to believe, but they will feel better when they give up littering.

1 Comment
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3/14/2015 10:33:08 pm

This is so much very nice information that I have seen. Thanks for your service with this info. It is very inspirational.

Venkat
www.borewellshyderabad.blogspot.com

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    Author

    Creative communications consultant Sheila White is founder of the Litter Prevention Program, and prior worked as a communications ace and PR strategist for some of Ontario's top political names.

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